The fashion industry loves a grand reveal. We’re all about debuting the new, next, and most exciting collections, products, and unexpected collaborators. But, today we’re keeping our BS sensors on high alert. Because, if there’s anything we love more than spilling the details on an exciting announcement, it’s getting away with great April Fools' pranks. Today we’ve already seen a fair share of trickery — often on four legs. Scoll down for the best of ‘em.

Licked In Barneys debuts with @kingpush, @reupgangcj, @mensweardog, and @simon_doonan. See more by clicking the link in our bio! #LickedInBarneys #LockedInBarneys

A video posted by barneysnyofficial (@barneysnyofficial) on Apr 1, 2015 at 4:27am PDT

The Window’s column “Locked In Barneys” went to the dogs. Literally, that is. Presenting “Licked In Barneys,” and likely one of the few times pups are encouraged to play with the covetable items in the Barneys shoe department.

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You’re familiar with the concept of the It bag. Um, well this Kenneth Cole pouch ain’t exactly it.

How excited are @KimKardashian and @kanyewest about baby North’s @voguemagazine cover debut?: http://t.co/kWhNn1t8hS pic.twitter.com/rxoMfq2Vke
— Fashionista.com (@Fashionista_com) April 1, 2015

Fashionista broke the news that North West would be the first cover model for Vogue Kids' debut issue. Really, it wouldn't be such a shock if it were true, but alas, it's not.

Ready for a shopping experience built around you? Buckle up. The #FannyBasket has arrived. Check the link in our profile for the whole story.

A photo posted by Target (@target) on Apr 1, 2015 at 5:33am PDT

Target’s #FannyBasket might be a joke, but we’re definitely not so against the idea of shopping while keeping our hands free. Joke or genius?

Revealing our special issue covers, starring @realgrumpycat @choupettesdiary and @toastmeetsworld! On newsstands everywhere 4/8. Tap the link in our bio for a sneak peek ??❤️

A video posted by Lucky Magazine (@luckymagazine) on Mar 31, 2015 at 8:59pm PDT

Rumor is it got pretty catty on set, so sadly this issue won't actually go to print.

BREAKING NEWS: Jeremy Piven has been announced as the new CEO of Selfridges. You heard it here first!
— Selfridges.com (@Selfridges) April 1, 2015

He might be staring in PBS' Masterpiece series, “Mr. Selfridge,” but c’mon this Tweet is about as believable as Vincent Chase running for presidency.

Discover the Original Dog Boot, a new style coming soon for spring/summer 2015

A photo posted by Hunter Boots (@hunterboots) on Mar 31, 2015 at 11:11pm PDT

Hunter had us fooled (just for a moment) that they were starting to cater to a new, wrinklier demographic.

The game changer: clip-On Man-Buns, coming soon. pic.twitter.com/rgBSJPCKHM
— ASOS Australia (@ASOS_Au) March 31, 2015

For the guy who loves a man-bun, but hates to, you know, wait for his hair to grow.

I'll be making my debut performance as DJ BECKY at #Coachella this year! Find out more about my new gig and set times on RM Edit

A photo posted by Rebecca Minkoff (@rebeccaminkoff) on Apr 1, 2015 at 5:41am PDT

Rebecca Minkoff, designer/DJ/totally messing with you right now.

The Selfie Shoe replaces your selfie stick — and maybe your workout routine.

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All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. If we had a dollar for ever

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Before Cyber Week has even

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Holiday party season is upo

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