By now, you've already heard about the controversial Lilly Pulitzer for Target collaboration that's dropping April 19. And while we already couldn't wait to get our hands on the bright, summery prints and adorable resort wear, this new behind-the-scenes campaign video, featuring the stunning Bella Thorne, has us extra-excited.
"My favorite memory of Lilly Pulitzer was probably when I modeled for Lilly when I was younger," Bella says, poolside.
The inspiration for this fun, colorful 60s Palm Beach dream came from the woman of the hour herself. What we would give to have been invited to one of Lilly's legendary parties back in the day...le sigh.
We also love that Lilly was a real woman who started her business out of necessity: She wanted bright prints to hide stains from the juice stand she ran.
Transport yourself to Palm Beach by watching the video at People Stylewatch, and we bet you'll be in a summer state-of-mind in no time. And get a closer look at the collection here in an interactive party setting that seems to be a preview of the app being launched with the collection. Yes, a capsule collection with it's own app!
Watch the video.
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