Whether it’s collaborating with fashion-crowd favorites like Current/Elliott or crafting the perfect button-down, Old Navy has made a pointed effort to prove that it’s not your average
mall brand. And, its latest marketing push may be its smartest yet — it’s slowly but surely finding success on YouTube.
Rather than going
with straightforward commercials or even artsy fashion films, Old Navy's taken a
more humorous approach over the past several months, posting video "outtakes" starring spokeswomen like Amy Poehler
and Julia Louis-Dreyfus. Using extra footage that didn't make it into the TV commercials, these uncut versions give the comedy stars more room to show off their signature off-kilter humor. For instance, in the outtake for "The New Boyfriend Goes To Couples Therapy" Louis-Dreyfus plays off the original (already funny) commercial with a more extreme version of her therapist character. While these bloopers might not work for the TV audience, they definitely have a home on the Internet.