1/This morning I made an announcement to the team @LuckyMagazine that I will be transitioning from the brand in the coming months.
— Eva Chen (@evachen212) April 30, 2015
2/It was an intensely personal/difficult decision for me to come to (tears were definitely involved).But it's the right one for me right now
— Eva Chen (@evachen212) April 30, 2015
3/We have had an amazing few months—the magazine looks as beautiful as ever. The site, under @vonverena's leadership, has doubled...
— Eva Chen (@evachen212) April 30, 2015
4/We have been consistently selling out of merchandise on our ecommerce platform (sorry to all the people on the @MANSURGAVRIEL wait list)
— Eva Chen (@evachen212) April 30, 2015
5/I have felt truly lucky (excuse the pun) to be a part of this brand & will continue to be a part of it—I will lead the brand's transition
— Eva Chen (@evachen212) April 30, 2015
6/Ultimately I'm at a crossroads in my personal/professional life. I’m stepping down in the coming months to spend some time with my family
— Eva Chen (@evachen212) April 30, 2015