Is there anything Taylor Swift can't do?
Just hours after the pop star took Apple Music to task for a free-trial policy that wouldn't pay artists for their work, the company has done an about-face. In an interview with Billboard, Apple's senior vice president of internet services and software Eddy Cue announced that the streaming service will pay royalties during its three-month free trials. Victory!
"When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change," Cue told the magazine. "And so that's why we decide we will now pay artists during the trial period."
He added that it was "never [Apple's] intent" to take advantage of artists, saying the company had originally planned to negotiate higher royalty rates. Following feedback from Swift and other artists, he and Apple CEO Tim Cook hammered out a policy change. Swift, naturally, was among the first to be notified, via a personal phone call.
"I let her know that we heard her concerns and are making the changes," Cue revealed. "We have a long relationship with Taylor so I wanted her to hear directly from us."
The singer shared her delight about the change on Twitter.
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I am elated and relieved. Thank you for your words of support today. They listened to us.
— Taylor Swift (@taylorswift13) June 22, 2015
To recap: Those three-month trials will still be free. Artists will now get paid. Apple will eat the cost to keep performers and consumers happy. It's a win-win-win.
We have reached out to Apple for comment, and will update this story as it unfolds.
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