Even the most buttoned up corporate Twitter accounts can occasionally have a lapse that could convince the casual viewer that a middle school boy was at the helm. Today, IHOP decided to share a photo of a stack of pancakes (as it does). But rather than just tantalizing us with delicious breakfast food, the chain served those flapjacks with a side of sexism.
The photo's caption reads,"flat but has a GREAT personality." Get it? Because a flat-chested woman (clearly defective) has to be built up in other, less meaningful ways. And pancakes are flat. Comedy!
The tweet that got @iHop in trouble pic.twitter.com/ZjIUto3IFL
— Matthew A. Cherry (@MatthewACherry) October 19, 2015
Twitter users quickly made it clear that they weren't laughing.
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*face palm*
@IHOP tweets "flat but has a great personality"
This is what Misogyny & Sexism looks like ?
#Fem2 pic.twitter.com/KmDrt2WnM7
— Kerri Lyn (@GoddessKerriLyn) October 19, 2015
Uh @IHOP I really must advise against. pic.twitter.com/wFKzP1YDSR
— Katie Mack (@AstroKatie) October 18, 2015
IHOP has deleted the tweet and tweeted out an apology, writing, "Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We're sorry." Unfortunately, all breakfast-lovers are feeling that syrupy sweetness.
Delete all you want @IHOP I see you
— Jess Spookwin (@thejessgoodwin) October 18, 2015
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