Everlane’s strategy of expanding “bit by bit” is resulting in the fashion brand being everywhere. Our favorite celebrities are carrying its totes and wearing its shoes — see: Meghan Markle and Millie Bobby Brown as proof — and each time it launches a new category, its most devoted customers can't help but get in on the action (its oxford shoes had a 6,500 person wait list). Well, Everlane has yet another major announcement up its well-tailored sleeve — and we aren’t talking about its partnership with Nordstrom. The label just introduced blazers into the mix as its first foray into suiting.
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The Italian GoWeave Classic Blazer is made from a wrinkle-resistant wool that, according to its website description, is “tailored for a slim silhouette" (with subtle stretch for the perfect fit) that “you can wear it all day long — and still look put-together.” Sounds like a win-win, right? The style is currently available in three colors: olive green (or surplus), navy, and black, and retails for $125.
“When you launch everything in a group you kind of make one big bet," Everlane founder Michael Preysman told Refinery29 in August when the company announced its foray into denim. "We’re doing a lot of smaller bets at once, which has proven to be better for us.”
Next up? Wool sweaters in seven styles and colors. Yeah, we're pretty excited.
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