Logan Paul YouTube Comeback Video Apology: Backlash

Photo: Sara Jaye Weiss/REX/Shutterstock.

No one asked for Logan Paul to announce his comeback, but darn it, we're getting one anyway. The embattled YouTube vlogger refuses to go quietly into the night. His apology tour included a stop on Good Morning America, in which he told Michael Strahan that "everything happens for a reason" (the reason being so that Paul could "learn from it and spread the message the right way," because he continues to make this about himself!). He posted a video on Twitter yesterday simply titled "The Return."

"The Return" is filmed like an action flick trailer, with a dramatic voiceover narrating, "one man — well, one boy. One boy who is also a giant choach. The legend, the myth, the maverick." Paul is seen climbing out of rocks, sporting a long beard to indicate that he's been in a cave for a long time. Oh, brother.

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Do we want this? Do we need this? After all, it's only been a little over a month since Paul lit the internet aflame with a video of the body of a suicide victim. In our opinion, a month isn't sufficient time for Paul to stage his dramatic return. That's not even enough time for him to grow a beard, let alone the dramatic Gandalf facial hair he's sporting in the video. A bit of time in internet jail never hurt anyone, and some reflection might help the star realize that brand needs a serious revamping. His attempt to become an advocate for suicide awareness was met with mixed results, with our own Kathryn Lindsey writing of Paul's video that "even in the midst of this selfless act, the video is still all about him."

The backlash, as expected, was immediate and fierce. Users wondered if Paul really learned his lesson, if he's truly sorry, and why he continues to be a part of the cultural conversation after displaying such egregious insensitivity.

THE RETURN. pic.twitter.com/itXTe4t2U4
— Logan Paul (@LoganPaul) February 3, 2018

no pic.twitter.com/GZ3uidTgmm
— ＊allie＊ (@alliexsos) February 4, 2018

me: “millennials are not narcissistic self entitled vain drama queens..”

logan paul: *stops making shitty vids for approximately 30 days* : https://t.co/hJ0T22UWfa
— Hasan Piker (@hasanthehun) February 4, 2018

the fact that Logan Paul is so eager to step back into the spotlight just goes to show how insincere his apology was. "what I did was wrong. now that half the world forgives me, ima go back to making money off the internet" no thank you
— wolfi (@akawolfi) February 4, 2018

Logan Paul treating his “return” like some sort of reality tv show. https://t.co/Z3G5uWa1zJ
— Brian Koerber (@bkurbs) February 4, 2018

and this isn't just about the suicide forest video. this is about people being absolutely sick of the straight white male brand of privilege where people like logan paul get to act the way he does & get away with it over and over and over.
— joseph birdsong (@josephbirdsong) February 4, 2018

logan paul has changed SO much in the past month pic.twitter.com/nTZ1DJcAkq
— Kamari Copeland (@kamaricopeland) February 4, 2018

If you are thinking about suicide, please call the National Suicide Prevention Lifeline at 1-800-273-TALK (8255) or the Suicide Crisis Line at 1-800-784-2433.

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