The summer of #Arivenchy is in full swing. Just last week, Givenchy dropped the first images from Ariana Grande’s debut campaign with the luxury retailer. And now, we’re getting even more must-see content from the campaign, including a newly released behind-the-scenes video.
In the footage, Ari is posing and showing off a diverse selection of luxe ensembles. While on set, she gets a call and has to make a run for it. Naturally, she doesn’t waste time doing an outfit change — after all, she’s a Givenchy girl-on-the-go now.
The video features the songstress humming and composing an impromptu song just for the campaign, complete with the lyrics: "I'm gonna sing about what's happening right now / shooting my campaign for Givenchy / that's right, bitch / try me." Is that a mood or what?
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It's been a big few months for the superstar. Just a few weeks ago, Ari landed her first-ever Vogue cover, which also starred her dog Toulouse. Back in May, Givenchy announced that she had signed on as the label’s newest face. The photos from her campaign, shot by Craig McDean, feature the singer in a portrait style favored by Hubert de Givenchy, who called it “the Givenchy sitting.” In the images, Ariana wears distinct, sophisticated ensembles, including a dramatic off-the-shoulder evening look and a tailored green suit, accessorized with Givenchy’s Eden statement bag from its fall collection.
“Silken-finish skins and a crisp, geometric shape, sharp functionality, and savvy construction make the bag a feat of leather-working savoir-faire — a statement bag for a thoroughly modern icon, Ariana Grande,” explained Givenchy’s campaign notes.
When her new role at Givenchy was first announced, Ariana called the opportunity an honor and reflected on how the label has influenced the fashion world.
“I am so proud to be the new face of Givenchy,” she said at the time. “I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful, but I’m proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be.”
She took to Instagram to share the first images from the campaign — which has been dubbed #Arivenchy — writing, "honored to be your girl and wear these looooks @givenchyofficial ☁️☁️☁️ happy campaign reveal day. can’t wait for everybody to see all of the photos."
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