Dear Dansko, Keep Doing You — Sincerely, A Fan

What’s your earliest Dansko memory? If you dig deep, you can probably recall an older woman in your life (a mom, a cool aunt, or a hippie upperclassman) clogging about their older-woman business in a pair of the brand’s unmistakable earthbound shoes. For these women, the Dansko — with its traditional silhouette, sturdy insole, and skid-proof outsole — was a practical footwear choice that provided supportive comfort for days spent gardening, working 12-hour standing shifts, or corralling kids. And while there is power in utility and dependability, for me, the classic workaday clog became a symbol of so much more.

It was a moment that occurred shortly after I moved to NYC; a woman stepped onto the subway in a pair of black patent-leather Professionals, and she looked cool. She wasn’t the type of graying and Flax-clad Danskite that I was accustomed to. (Ironically, I am now graying and Flax-clad.) Instead, she wore a slick miniskirt and opaque tights that made the otherwise sensible-ass shoe gleam with an unexpected glamour that struck me — it was the very utility ethos of the Dansko that made it such a dynamo fashion play. And, from that day forward, this Danskite fangirl was born.

It was just last week when my Dansk-o-dar erupted with activity as the brand quietly added two electric colorways to its terrain-toned assortment: a high-viz construction-friendly yellow and a truly outrageous, “Jem”-approved hot pink. (The latter has already sold out at Dansko.com, but you can still score a pair at Zappos, Dillard’s, or Shoes.com.) Editions like these are what a new generation of Danskites waits for, when the tried-and-true clog intersects with a gleaming modern moment — in this case, a futuristic fluorescent. The brand has no plans to restock these covetable hues, so the burning question is not if I will be purchasing a pair but do I have the audacity to devote the entirety of my current shopping budget to acquiring both? This is a rhetorical question.

My passion for Danskos is more than an idle obsession, it's a consuming lifelong hunt — because finding wardrobe-worthy pairs isn’t just a matter of hitting “add to cart.” While the flagship Pro clog is always available in a wealth of colorways (muted earth tones, black patent leather, optic white, and a variety of cheerful patterns), these colors and patterns aren't always aligned with my own personal tastes. So, I developed a penchant for sniffing out the rare-hued styles: hunting on eBay for long-discontinued colors (like this pitch-perfect millennial pink, which I bought and subsequently wore into oblivion) and sounding the alarm when trend-driven prints pop up (like the leopard-print pair that we told you about last year). I believe that this slow trickle of trendiness is the key to the Dansko's appeal. If the brand consistently pumped out Pantone-inspired finishes or artist collabs, then it just wouldn’t be the same — it would be easy, but it wouldn't be as thrilling to the clog-happy hype beasts (yes, we exist!) that cruise resale sites in search of The Pair.

It’s become clear that I love the Professional clog for the same reason my female elders did: for the comfort, support, and timeless design — but also for those moments, on a subway or with a new neon launch, when the sensible shoe unfurls its freak flag and delights me. Dear Dansko, keep doing you. Sincerely, a fan.