On August 25, after being shut down since March 25, the Rose Bowl Flea Market announced a collaboration with Free People
that would bring some of its vendors online. The partnership is set to last six months and involves 18+ vendors — including Foundation Vintage, Ritual Vintage, and Nomad Vintage — taking their assortments of one-of-a-kind vintage clothing items to FreePeople.com
. “When you buy a piece of vintage, you’re ensuring that the history of that piece continues on,” says a representative from Free People, adding that the partnership was designed “to ensure that those unique items might still find their way into a forever home.” As part of the partnership, Free People also interviewed some of the flea market’s top sellers for its website
in an effort to bring the IRL experience of scouring a booth, chatting with the owner, and potentially finding a hidden gem to (virtual) life for the shopper.