Berets, Bucket Hats & More Are Trending Thanks To Emily In Paris

Photo: Courtesy of Netflix.
It’s been nearly two weeks since Netflix released Emily In Paris, a Darren Star original series starring newly engaged Lily Collins about a ringarde Chicago native who moves to Paris for a job. And yet, people still can’t seem to stop talking about it — specifically, Emily Cooper’s vibrant sense of style. Despite what Twitter might have you believe, which is that the protagonist’s style isn’t really stylish at all, the consensus on another platform — and a more data-driven one at that — is overwhelmingly positive. According to fashion search engine Lyst, search for many of Cooper’s most daring sartorial choices is skyrocketing. 
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Of the most popular items in the expat’s wardrobe were her Kangol bucket hats and her many berets — which are also the most affordable options from her Chanel- and Christian Louboutin-filled shelves. Searches for bucket hats increased by 342% since all 10 episodes were released on October 2, and the terms “beret hats” and “berets” collectively rose 41% compared to the week prior. (Sadly, her pink Dior newsboy cap wasn’t quite as popular.) In addition to headgear, her more accessible selection of handbags also experienced a spike in search following the show’s release. While her light pink Aldo Handful bag — which debuted in the premiere episode alongside a silk top featuring the Eiffel Tower and a snakeskin mini skirt — sold out before the show aired, searches for other Aldo-branded handbags experienced a 64% increase on Lyst. In episode seven, Emily strapped on Marc Jacobs’ Jelly Snapshot Camera Bag in hot pink, only for it to skyrocket 92% in search on Lyst. The same happened to another bag she wore later, Kate Spade’s Nicola bag in pink teddy, which sold out earlier and caused a 34% rise in online demand for Kate Spade. Maybe @EmilyInParis really is an influencer after all. 
Photo: Courtesy of Netflix.
Photo: Courtesy of Netflix.
Emily didn’t only convince people to shop for handbags and hats. Her expansive collection of skirts, ranging from an asymmetric yellow Ganni skirt to a pink denim skirt courtesy of fellow influencer Chiara Ferragni, also saw an increase in interest on Lyst. Demand for Ganni skirts skyrocketed by 289% in just 48 hours, while search for other pieces in Ferragni’s line increased by 60%. The snakeskin Ronny Kobo mini skirt that Cooper wore in the premiere also saw a 22% increase in interest for the brand on Lyst. 
All to say: While many are criticizing Emily’s sense of style online, the proof is in the numbers.

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