This R29-Exclusive Deal Gets You 40% Off Very Cool Socks

Super Sale Alert: Get 40% off (plus free shipping!) on three or more pairs of socks from MrMiSocki.

Adventure, intrigue, and socks. Although the unsexy foot garment often gets a bad rap for falling into the uninspired-dad-gifts category, it certainly doesn't where MrMiSocki's concerned. The brand's very cool and comfortable styles come with a comic-book backstory that's literally sewn into each foot. Intrigued? Well, there's more: We secured 40% off on three or more pairs (plus free shipping!) applied automatically at checkout.

MrMiSocki's founder, Munish Taneja, conceived the brand as a perfect blend of engagement, storytelling, and fashion, partnering with artist A.T. Pratt to create its intricate world. "Socks became a bit of an obsession for me," Taneja told Refinery29. "I found it to be a really fun way to express myself without being overly obnoxious." Each MrMiSocki pair tells a story of our protagonist Socki and a quest for his missing sock partner — the brand has even collaborated with Kidrobot to introduce Labbit into the story with, of course, its own accompanying sock. Scroll on to discover what MrMiSocki superfans have to say about their favorite pairs that are giving socks an exciting new name.

MrMiSocki Superfans Say: "These are the best socks I own and I have a ton of socks with crazy/fun designs. These stand out and always get compliments whenever I wear them. Love how each one has a story as well! They are super comfy and wash well. Highly recommend to EVERYONE!"

MrMiSocki Superfans Say: "Labbit and Socki are definitely my faves of the series. The color combo and design on these are great. I own them all and they're basically the only socks I wear in the winter - they're particularly great for my long boots. Can't wait for my next pair!"

MrMiSocki Superfans Say: "I bought these socks for my brother who enjoys a clever sock. 'These are the weirdest socks I've ever gotten,' he said with delight. His MrMiSocki's were on his feet all day on Christmas. The kids love them too. Great quality. Great Design. Fab comic."

MrMiSocki Superfans Say: "I love the stories, designs, and the feel of the socks themselves. I can’t wait for the next installment! Highly recommend adding at least one pair to your sock collection. If you are anything like me you’ll end up with 4 pairs!"