For even the most relaxed shopper, Black Friday comes on a bit like a caffeine rush: pulses race, anxiety soars, palms get clammy…and then the buzz fades, and you're left exhausted. This year, avoid the stress of haphazard deal-grubbing—we've got the only guide you'll need on this post-Thanksgiving frenzy. Believe us, beneath the onslaught of Christmas music and credit card jujitsu, there are some pretty fierce steals to be found. Not only do we have the DL on our go-to shops, but we've divided things up by neighborhood, to make your attack plan precise, totally unscary, and actually FUN. Of course, we recommend you put your game-face on, but remember Santa's naughty list before you decide to pluck that last pair of black suede booties from your fellow shopper's death-grip—it's the holidays, play nice!
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Click through to find the deals worth the chaos, all over Manhattan.
Meatpacking District
Earnest Sewn
The Spot: One of New York's favorite local shops for made-to-live-in denim, Earnest Sewn is offering a whopping 25% off the entire store.
Must Know: Head over between 5 p.m. to 7 p.m. for a little mid-day beverage pick-me-up.
Earnest Sewn, 821 Washington Street (at Gansevoort Street); 212-242-3414.
The Spot: One of New York's favorite local shops for made-to-live-in denim, Earnest Sewn is offering a whopping 25% off the entire store.
Must Know: Head over between 5 p.m. to 7 p.m. for a little mid-day beverage pick-me-up.
Earnest Sewn, 821 Washington Street (at Gansevoort Street); 212-242-3414.
AllSaints
The Spot: Opt for the less-packed MPD location for winter-ready scores from one of our favorite streetwear brands. Loads of merchandise is slashed 25% for the day, meaning gals' merch, gents' duds, and accessories are on sale.
Must Know: Can't make it? AllSaints e-store has the same discounts all weekend long online.
AllSaints Spitalfields, 415 West 13th Street (between 9th and Washington avenues); 646-862-1832.
The Spot: Opt for the less-packed MPD location for winter-ready scores from one of our favorite streetwear brands. Loads of merchandise is slashed 25% for the day, meaning gals' merch, gents' duds, and accessories are on sale.
Must Know: Can't make it? AllSaints e-store has the same discounts all weekend long online.
AllSaints Spitalfields, 415 West 13th Street (between 9th and Washington avenues); 646-862-1832.
Cynthia Rowley
The Spot: Festive frock shopping is over, because the place to go to for TDF dresses is hosting 30% off the entire store. Crushed velvet maxis, here we come!
Must Know: Even the adorable Cynthia Rowley fall footwear will be slashed.
Cynthia Rowley, 376 Bleecker Street (between Perry and Charles streets); 212-242-0847.
The Spot: Festive frock shopping is over, because the place to go to for TDF dresses is hosting 30% off the entire store. Crushed velvet maxis, here we come!
Must Know: Even the adorable Cynthia Rowley fall footwear will be slashed.
Cynthia Rowley, 376 Bleecker Street (between Perry and Charles streets); 212-242-0847.
Midtown/Uptown
Forever 21
The Spot: If you can brave the crowd, Forever 21 is offering denim priced at $13.50 for $12.00, $10.50 for $9.00, and 4 lipgloss steals for $5.00.
Must Know:The best F21 bets are at the Takashimaya building, where the crowds are smaller and the stock is better.
Forever21, 693 Fifth Avenue (between East 54th and East 55th streets); 212-588-8949.
The Spot: If you can brave the crowd, Forever 21 is offering denim priced at $13.50 for $12.00, $10.50 for $9.00, and 4 lipgloss steals for $5.00.
Must Know:The best F21 bets are at the Takashimaya building, where the crowds are smaller and the stock is better.
Forever21, 693 Fifth Avenue (between East 54th and East 55th streets); 212-588-8949.
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DKNY
The Spot: Enjoy discounts at all stores, including the multi-level flagship. Products like the cherry and black houndstooth jacket and over-the-knee wedge boots go for under $200.
Must Know: The sales are amazing but you've got to act fast: Black Friday offers you an additional 50% off all sales merchandise, while Saturday gets you 30%, and Cyber Monday gets you 28% off your entire purchase and free shipping only online.
DKNY, 655 Madison Avenue (at 60th street); 212- 223-3569.
The Spot: Enjoy discounts at all stores, including the multi-level flagship. Products like the cherry and black houndstooth jacket and over-the-knee wedge boots go for under $200.
Must Know: The sales are amazing but you've got to act fast: Black Friday offers you an additional 50% off all sales merchandise, while Saturday gets you 30%, and Cyber Monday gets you 28% off your entire purchase and free shipping only online.
DKNY, 655 Madison Avenue (at 60th street); 212- 223-3569.
Nicole Miller
The Spot: The maven of Manhattan opens her doors for 40% off plenty of goods from fall/winter and pre-fall, which means her super-sparkly, holiday-ready cocktail dresses are ripe for snatching.
Must Know: Though the sale is set to run to Sunday, we'd recommend getting their early to score some of the good stuff!
Nicole Miller, 780 Madison Avenue (between East 66th and East 67th streets); 212-288-9779.
The Spot: The maven of Manhattan opens her doors for 40% off plenty of goods from fall/winter and pre-fall, which means her super-sparkly, holiday-ready cocktail dresses are ripe for snatching.
Must Know: Though the sale is set to run to Sunday, we'd recommend getting their early to score some of the good stuff!
Nicole Miller, 780 Madison Avenue (between East 66th and East 67th streets); 212-288-9779.
Alice + Olivia
The Spot: Leave it to our gal Stacey Bendet to turn shopping into a do-good event: Bring in a new or unused children's toy, book, coat, package of diapers, or buggy to score 15% off your purchase (and get a gold star next to your name)!
Must Know: Proceeds go to Baby Buggy, where Bendet is a board member.
Alice + Olivia, 755 Madison Avenue (between East 65th and 66th streets); 646-545-2895.
The Spot: Leave it to our gal Stacey Bendet to turn shopping into a do-good event: Bring in a new or unused children's toy, book, coat, package of diapers, or buggy to score 15% off your purchase (and get a gold star next to your name)!
Must Know: Proceeds go to Baby Buggy, where Bendet is a board member.
Alice + Olivia, 755 Madison Avenue (between East 65th and 66th streets); 646-545-2895.
Photos: Courtesy of Cynthia Rowley, Forever 21, AllSaints, Project No.8, Alice + Olivia
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Soho
Surface To Air
The Spot: The freshly opened flagship is offering a massive sale; so big, hours are extended from 10 a.m. to 8 p.m. The entire fall collection (minus denim, leather, and ladies' shoes) is 20% off. The cutting-edge knits alone are enough to get us out of bed.
Must Know: Get there early—the first 50 customers get an extra 10% off!
Surface To Air, 27 Mercer Street (between Grand and Howard streets); 212-256-0340.
The Spot: The freshly opened flagship is offering a massive sale; so big, hours are extended from 10 a.m. to 8 p.m. The entire fall collection (minus denim, leather, and ladies' shoes) is 20% off. The cutting-edge knits alone are enough to get us out of bed.
Must Know: Get there early—the first 50 customers get an extra 10% off!
Surface To Air, 27 Mercer Street (between Grand and Howard streets); 212-256-0340.
Ash
The Spot: A necessity for anyone in the need of warm booties that are weather friendly, tons of fall/winter footwear is being offered at a nice discount of 30%. The hefty dose of shearling will keep tootsies toasty.
Must Know: Sign up for their email here and show them a confirmation to receive a free leather wallet with any purchase over $300.
Ash, 44 Mercer Street (between Broome and Grand streets); 646-422-7098.
The Spot: A necessity for anyone in the need of warm booties that are weather friendly, tons of fall/winter footwear is being offered at a nice discount of 30%. The hefty dose of shearling will keep tootsies toasty.
Must Know: Sign up for their email here and show them a confirmation to receive a free leather wallet with any purchase over $300.
Ash, 44 Mercer Street (between Broome and Grand streets); 646-422-7098.
JNBY
The Spot: Fans of asymmetrical, futuristic knits in cozy voluminous forms will be pleased with the 30% to 50% off discount on select fall merchandise. Great scores for killer winter layering.
Must Know: The winter coats nail the cocoon trend perfectly, so stop in early to scoop your size.
JNBY, 75 Greene Street (between Spring and Broome streets); 212-219-2529.
The Spot: Fans of asymmetrical, futuristic knits in cozy voluminous forms will be pleased with the 30% to 50% off discount on select fall merchandise. Great scores for killer winter layering.
Must Know: The winter coats nail the cocoon trend perfectly, so stop in early to scoop your size.
JNBY, 75 Greene Street (between Spring and Broome streets); 212-219-2529.
Lower East Side
Reformation
The Spot: Cool girls with a taste for simple, downtown-inspired threads can save 25% on the entire Reformation store. We can't imagine anything more holiday party-ready than the easy, body-hugging maxi dresses.
Must Know: They just launched e-commerce, so take advantage of 25% off on Monday, too.
Reformation, 156 Ludlow Street (at Stanton Street); 646-448-4925.
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With&Wessel
The Spot: After doors opened in September, this Norwegian wool brand has been a new NYC staple. Scoop scores for your parents, your special someone, and maybe yourself with these super cozy luxury basics. Spend more to save more: the entire store is 15% off if you spend under $300, or 30% if you spend more.
Must Know: A great gift for your green pals, since the fibers are sustainable, bio-degradable, and renewable.
With&Wessel, 247 Elizabeth Street (between Prince and Houston streets); 917-261-5607.
The Spot: After doors opened in September, this Norwegian wool brand has been a new NYC staple. Scoop scores for your parents, your special someone, and maybe yourself with these super cozy luxury basics. Spend more to save more: the entire store is 15% off if you spend under $300, or 30% if you spend more.
Must Know: A great gift for your green pals, since the fibers are sustainable, bio-degradable, and renewable.
With&Wessel, 247 Elizabeth Street (between Prince and Houston streets); 917-261-5607.
Project No. 8
The Spot: A minimalist's dream come true, mens and unisex scores from Adam Kimmel and Maison Martin Margiela are up to 40% off.
Must Know: A great spot to get something for the refined gentleman in your life—especially one who is into the Belgians (Dries, anyone?).
Project No. 8, 38 Orchard Street (at Hester Street); 212-925-5599.
The Spot: A minimalist's dream come true, mens and unisex scores from Adam Kimmel and Maison Martin Margiela are up to 40% off.
Must Know: A great spot to get something for the refined gentleman in your life—especially one who is into the Belgians (Dries, anyone?).
Project No. 8, 38 Orchard Street (at Hester Street); 212-925-5599.
Brooklyn
Shiny Squirrel Pop-Up At Smith & Butler
The Spot: Featuring a host of gifts and goods from loads of independent designers, the pop-up inside Fort Greene's Smith & Butler is offering 20% off all its wares.
Must Know: Think bangles, jewelry, and precious items galore, from designers like Dirty Librarian Chains and Species by the Thousands.
Shiny Squirrel Pop-Up At Smith & Butler, 225 Smith Street (at Butler Street); 718-855-4295.
The Spot: Featuring a host of gifts and goods from loads of independent designers, the pop-up inside Fort Greene's Smith & Butler is offering 20% off all its wares.
Must Know: Think bangles, jewelry, and precious items galore, from designers like Dirty Librarian Chains and Species by the Thousands.
Shiny Squirrel Pop-Up At Smith & Butler, 225 Smith Street (at Butler Street); 718-855-4295.
Thistle & Clover
The Spot: A Brooklyn staple, party-ready tops, and warm-and-toasty sweaters are all up to 60% off. Score goods from designers like Trovata, Geren Ford, and Petiole.
Must Know: Feel lazy about trekking over the bridge? These deals can also be found on their e-store, as well.
Thistle & Clover, 221 Dekalb Avenue (at Adelphi Street); Brooklyn; 718-855-5577.
The Spot: A Brooklyn staple, party-ready tops, and warm-and-toasty sweaters are all up to 60% off. Score goods from designers like Trovata, Geren Ford, and Petiole.
Must Know: Feel lazy about trekking over the bridge? These deals can also be found on their e-store, as well.
Thistle & Clover, 221 Dekalb Avenue (at Adelphi Street); Brooklyn; 718-855-5577.
Alter
The Spot: Greenpoint has some pretty rad shopping, and most of that is due to our favorite indie-laden store, Alter. Score 10% off brands like MinkPink, Cheap Monday, and Topman.
Must Know: The discount is for all three stores, so bring your man along to freshen up his duds.
Alter, 140 Franklin Street (at Greenpoint Avenue); Brooklyn; 718-349-0203.
The Spot: Greenpoint has some pretty rad shopping, and most of that is due to our favorite indie-laden store, Alter. Score 10% off brands like MinkPink, Cheap Monday, and Topman.
Must Know: The discount is for all three stores, so bring your man along to freshen up his duds.
Alter, 140 Franklin Street (at Greenpoint Avenue); Brooklyn; 718-349-0203.
Photos: Courtesy of Alter, Surface to Air, Reformation, Smith & Butler
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