How To Score A Rad Deal From SoCal Staple Planet Blue (It’s Easy!)

With locations in Malibu, Venice, Santa Monica, and Beverly Hills, every Cali shopper south of San Francisco knows the retail glory that is Planet Blue. And thanks to the wonder of the Internet, even the the most clam-chowder-loving, peacoat-wearing easterner can get in on PB’s inimitable stock of Free People, Mara Hoffman, Finders Keepers, BB Dakota, and more. In fact, for a limited time, we can all get in on Planet Blue for (a whole lot) less — like 50% less. Boho dresses, leather shorts, and tie-dye denim, here we come.