Maybe you've been using the same barely there pink lipstick since your first job. Maybe you just bought a rad coral hue on a whim but haven't actually used it. No matter your reasoning for sticking with your go-to, forget it. We've got the simplest, most brilliant tip that'll have you buying your bold lip color and wearing it, too. Watch above for our trick to making a daring lip color less, well, daring. Once you try it, you're going to want to snatch up every vibrant lippy out there, and when you do, look toward the new L’Oréal Infallible Pro-Last Lipcolor collection. These guys have a double-ended stick that features the color on one end and a sealing balm on the other, which helps lock in your color for 24 hours — or as long as you want it. And, once you're armed with our pro application tip, you'll want to keep your lip color on for good.

Written by Jada Wong, Beauty expertise by Heather Muir, Makeup by Ashleigh Ciucci, Hair by Matthew Tuozzoli, Styled by Bethie, Photographed by Ali Gavillet, Shot by Liam Le Guillou, Edited by Amanda Madden.