When shopping for undergarments, we usually look for something pretty and comfortable, but a new underwear brand is going for the opposite effect. As if the brand's name, What Would Your Mother Do?, isn't off-putting already, a range of slogans such as "Zip It," "Dream On," and "Not Tonight" is meant to deter sexual thoughts and promote abstinence (though—correct us if we're wrong, but we're fairly sure that all mothers have had sex). But...where's the trompe l'oeil padlock? The screen-print of Bristol Palin? The only thing they got right was the choice of a boy-cut brief and Lucida-esque font usually found in cloth-bound scrapbooks—we're pretty confident there's no boner-deflating cocktail as potent as that. (Daily Mail UK)
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