Alexander Wang is releasing his first don't-call-it-an-ad-campaign ad campaign featuring model Aymeline Valade and shot by Craig McDean. Says Wang, "We restrained from using those words, because you set yourself up for doing things in a systematic way—like rolling out ads in the magazines certain times of the year. For us, it's about testing the waters and doing something out of the box." Complete with toothpaste hair, art school poncho, and paint-splattered "pants", the spring 2011 "image piece" is presented in all its strange, samurai-meets-Seurat glory. The ad is exclusive to Interview Magazine's March issue, and a new billboard featuring another Wang ad will be unveiled at Lafayette and Great Jones street in New York on February 7. (WWD)
AdvertisementADVERTISEMENT