Meet The Creator Of ArtBinder: A Groundbreaking Organization App For Art Professionals

Working as a successful art gallerist in the West Village, Alexandra recognized a need for a more efficient way to organize and show art. Not one to rest on her laurels, she founded ArtBinder in 2010, which has since become the leading mobile solution for the organization and visualization of artwork. The second version of the application (ArtBinder 2.0) launched at Art Basel in June of 2012.

Hands down, best professional advice you ever got:
“The easiest, most straightforward way to create a great product or service is to make something you want to use. That lets you design what you know — and you’ll figure out immediately whether or not what you’re making is any good.” Jason Fried from his book, ReWork

What skill or habit do you think is vital for success?
“The ability to learn from your mistakes, so you never make the same one twice.”

What’s your favorite thing to wear to work?
“My stretch work pants by Avenue Montaigne — I have five pairs that are great for moving quickly — and my Wes Gordon blouses, which make any outfit perfect for meetings in Chelsea or uptown.”

Who’s your working girl inspiration?
“I am inspired by all of the strong women running galleries and leading in the arts and technology field. Lately, I’ve been particularly inspired by Rachel Sterne, current (and first) chief digital officer of NYC.”