What else will be different about this shop versus your Hayes Valley space?Ben Ospital: “This location will be an homage to making clothes. We’re going to
be having events called ‘Meet Your Maker,’ which is all about that
human connection to the products. And instead of just made-to-measure suits, we’re going to do made-to-measure everyday clothes, like a custom Italian canvas jacket that you will wear to go eat pizza, dig in the garden, get stuck in a rainstorm. We think that piece you wear everyday is the one that should fit you perfectly. Even with all of
this fast fashion, no one has figured out a machine that can poop out garments—yet. Hands make clothes. And for anyone who has sewn a button on a garment or tried to repair a broken zipper, you know it is not easy to make a garment. So, while some things might cost a lot of
money, quite frankly it’s about the amount of labor and love and
creativity that goes into it. We’ve always said that we’ve taken our
cues from the Slow Food movement. We’re kind of Slow Clothes.”
(Jonathan Williams)