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Fashion Shows, Movie Screenings, & Jessica Alba: Clear Your Cal!

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It's not every day that the DMV gets an event trifecta like The Front Row, at the cluster of shops and restaurants comprising Bethesda Row. The annual, three-day soiree brings in top-notch talent for book signings while highlighting local shopping, current fashion trends, and a fashion-film premiere. Ahead, we're breaking down the must-attend events for the weekend:
On Thursday, the spotlight is on the new documentary The Tents, about the rise of New York Fashion Week. The screening at Landmark Theater will be followed by a discussion with the film's director and producer (moderated by your very own D.C. editor). RSVP here.
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On Friday, actress and author Jessica Alba will sign copies of her book, The Honest Life, about her experiences as a mom, celeb, and founder of a new company devoted to healthy living. At 7:30 p.m., catch The Front Row runway show, which highlights 15 local retailers through a mix of spring, summer, and fall looks. Expect beauty events and a street-style photo booth to round out the festivities.
Saturday's events are targeted toward the youngest style setters, so bring your little ones to a Lego extravaganza, painting party, kids' Zumba class, and more.
Thursday through Saturday, a bounty of Bethesda Row shops will host trunk shows, offer discounts, and otherwise entice shoppers with cool promos. Some options to add to your to-do list: A Bobbi Brown makeover party at Bluemercury, summery trunk shows at Sassanova, a DL1961 denim event and raffle at Luna, and free makeup touch-ups at Aveda. See a complete list here.
When: Thursday, May 16, through Saturday, May 18.
Where: Various shops and restaurants along Bethesda Row, on Bethesda Lane between Elm Street and Bethesda Avenue.


Photo: Courtesy of Bethesda Row

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