You know those beauty products that you keep seeing everywhere? The ones all the magazines and websites keep writing about and your favorite YouTube stars are obsessed with? The ones your best friend just will not shut up about?
Well, chances are one of those products made it into this year's Beauty Innovator Awards. The celebration of the best of the best in beauty highlights the coolest, most buzzed-about, and, yes, most innovative products of the year. To help make it easy for you to get these beauty buys for yourself, we've partnered with Birchbox to bring you a selection of some of our favorite nominees. Click on over to see what's got us talking.