Bobbi Brown Takes the Fear Out Of Eyelash Curling

Saying that our relationship with our eyelash curlers is complicated is a serious understatement. On the one hand, a quick crimp of our lashes can make us look more awake than that second cup of coffee. But, as many curling enthusiasts will tell you, we're always wary of the dreaded eyelid pinch. Get just a little too overzealous with your technique, and it's easy for your lids to get caught in the line of fire.

But, Bobbi Brown has a solution! The brand's new Gentle Curl Eyelash Curler takes the ouch right out of your eye makeup ritual. It's specially constructed for large, hooded, and almond-shaped eyes, preventing pinching in more ways than one. Instead of the typical ultra-curved top, Brown's version is flatter and allows it to lay more naturally on your eyelid. That means you can get up-close and personal to your lashes without the big squeeze.

Also unique to the crimper are the pillow-soft pads that grip your eyelashes without, you know, gripping your lashes. And, since you can get right up to the root, even the tiniest little guys get some loving — without getting crushed. If you've ever been hurt by an eyelash curler before, this little guy just might be the ticket to get you back on board the curling train.

Bobbi Brown Gentle Curl Eyelash Curler, $25, available at Bobbi Brown.