![jovovich-hawk1](/static/bin/entry/ef5/x/36851/jovovich-hawk1.jpg)
As she reveals in a Lucky Magazine interview, Jovovich felt the timing was right, saying she's "in a time of rediscovery, from my career to my personal style." Founded in 2003, the brand became an instant hit among starlets and the style savvy, selling out at Fred Segal in its first season. Gracing the pages of every fashion magazine and the walls of boutiques everywhere, Jovovich-Hawk's clothes became go-to pieces for girls seeking an easy, romantic look. So why did Jovovich and Hawk decide to end their highly covetable collection? Perhaps Jovovich, who multitasks as a model, actress, boutique owner, and mother, just had too much on her plate. Or maybe, as she suggests, she's gotten over the vintage, bohemian look (but who could?). We can only hope that Hawk will continue to soldier on and keep the line's aesthetic, if not its name, alive. Until then, we'll subsist on Ebay's offerings and keep stopping by Jovovich's boutique to get our fix. (Fashionista)
AdvertisementADVERTISEMENT