Contrary to popular belief, the everlasting interior design phenomenon of hygge is not solely characterized by fuzzy fabrics. Yes, the Danish word encapsulates "cheery feelings of warmth, coziness, and comfort," according to Architectural Digest, but that welcoming environment can be achieved through furnishings of all shapes, sizes, and textures (snuggly or otherwise). If you want to satiate a loved one's hygge home decor desires this holiday but don't want to toss another fluffy blanket on their couch, FRAMA might be your saving grace.
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This sultry, upscale lifestyle retailer doesn't dish out your everyday products. It sells oil diffusers in the form of red, Korean soil-based spheres grouped together in chic wooden boxes. It crafts analog clocks from premium leather and concocts candles that look as alluring as their aromas. Essentially, the retailer mastered the art of unconventional hygge home decor. To better acquaint you with the retailer, we perused those aesthetically-pleasing aisles and plucked 16 stylish Scandinavian gems worth gifting this year. Find the innovative piece they didn't know they needed (or at the very least, get some major home inspo) with the following picks, below.
Living Room
Light an evocative candle or bust out a stylish oil diffuser to enjoy some lovely aromas and amp up the cozy atmosphere. Both FRAMA's candles and diffusers are available in the retailer's best-selling, woodsy scent Deep Forest (which I happen to own and love). If your loved one is particular about their home fragrance or needs no help in the candle department, unique wall decor is always a clever option.
Kitchen
While gifts for the kitchen should ultimately be practical, you don't have to completely forget about style. FRAMA's stainless steel cutlery, bold cutting boards, handblown glassware, and ceramic goods get the job done and look good while doing so.
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Shop FRAMA Kitchen Gifts
Bathroom
Heavy Towel Set, $240
We said hygge goes way beyond throw towels, but we had to include the bathroom version of a plush blanket. These Okeo-Tex-certified terry cotton cloths quickly sop up moisture with their supple natural fibers. To elevate your giftee's bathroom even more, tack on a lush, mild-scented hand wash or replenishing lotion to your cart before check out.
Shop FRAMA Bathroom Gifts
Bedroom
AML Stool, $582
According to FRAMA representatives, its furniture pieces are designed to be practical and long-lasting and are crafted from a "desire to create practical objects with a true sense of meaning and permanence." The solid oiled pine AML Stool, for example, can work as a side table, bedside stool, and more — whatever your friend prefers.
Shop FRAMA Bedroom Gifts
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