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Future Of American Fashion

Proenza Schouler Talk NYFW Firsts With BMW

by Mekita Rivas

Future of American Fashion series is highlighting the designers, brands, and retailers we're betting on big. The future starts here.

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15 Years Later, Opening Ceremony Is Still The Coolest Brand Around

Loeffler Randall's Jessie Randall: "Shoes [Are] The Core Of What We Do"

Target Is Upping Its Fashion Game With A New "Brand-Focused" Strategy

Christian Siriano Is Building The Next Great American Fashion Empire

At a time when fashion is in a state of flux, we're looking to the industry's next generation of influencers as a guiding light. This New York Fa

Gabriela Hearst's Mission: To Create The First Sustainable Luxury...

“I want my pieces to have desire, and desire is timeless.”

Jonathan Saunders On The Vibrant Future of DVF

"What the company stands for is not just about clothes, it’s about freedom of expression, it’s about creativity, it’s about community."

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17 Years After Launching Her Line, Designer Ulla Johnson Is At Th...

Tracing her unconventional path to success.

How Brock Collection Is Building An Empire Of Beautiful, Well-Mad...

"I think we try to take an approach of making really romantic clothing, but for it to not feel too precious."

Rachel Comey Knows What Her Woman Wants

"To be able to understand who is shopping at my stores, what their lives are like, what they’re doing, and what they need is huge.”

Why Prabal Gurung Is A Socially Minded Designer

"Success is a true test of your character."

How Vans Became Fashion's Coolest Sneaker

Nostalgia is key.

Designer Brandon Maxwell On The Pressures Of Working In Fashion

I think it’s really important to say, ‘It’s okay to not be a size zero, you don’t have to be tall and blonde, you can look like you and be you!’?

Reformation's Yael Aflalo Says "The Future Of Fashion Is Fast"

At a time when fashion is in a state of flux, we're looking to the industry's next generation of influencers as a guiding light. This New York Fa

Mansur Gavriel On Their Envy-Inducing New Clothing

The label that reinvented the It bag is making its foray into ready-to-wear.

Everlane's Next Covetable Launch — Denim!

At a time when fashion is in a state of flux, we're looking to the industry's next generation of influencers as a guiding light. This New York Fa