Gant sure has gotten cool lately. We pretty much die over everything in their Rugger line, so it's no shocker that the label is teaming up with the IMPOSSIBLE Project, an organization created to save analog instant photography from extinction. The collaboration in question is an in-store fall giveaway dubbed "The IMPOSSIBLE Dream," and featured a limited-edition Gant Rugger cruiser bike, and a rad-and-rare package that includes a Polaroid camera, with film and accessories curated by the peeps from the IP (worth a cool $1600). Anyone who steps by Gant's recently opened Bleecker Street store and makes a purchase is automatically eligibly. Plus, the store's employees will take a 'roid of you which you put your John Hancock on, then they tack to the wall. See you guys there!
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