Aussie Emma Fletcher is one of our favorite tried-and-true NYC designer transplants—and her Nolita boutique and line Lyell totally leads the charge on the whole vintage femme revolution that has taken womenswear by storm in these past few years. Fletcher is known for her signature lookbooks, consistently creating moody, sexy, and cozy atmospheres that complement her collection's ladylike vibe. Having just had a peek at her latest delivery, we see that her early spring '10 campaign continues to nail it, with a fresh faced ingénue posing Lolita-like on a prairie quilt, leaning coquettishly on a crocheted couch, and sitting a little forlorn on a hardwood floor. Rife with Lyell's soft, subtle twists, Fletcher's spring pieces channel a '70s warmth— we can imagine Mia Farrow wearing the structured black dress with the daringly low back, the dreamy sheer chiffon shirt, and a slouchy leather jacket with a hand-painted lining of water-color clouds.
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To get you ready for a sexy spring, we've picked our three top pieces from the Lyell lookbook:
1. Angora stripe knit vest in teal ($325): Would we wear this with little shorts or over a fun summer frock on a chilly day? Hell yes!
2. Anais shirt in grey japanese cotton ($255): Where would basics be without amazing interpretations like this?
3. Light denim wrap shorts ($220): No question, these are well worth a few extra visits to the gym this spring/summer.
2. Anais shirt in grey japanese cotton ($255): Where would basics be without amazing interpretations like this?
3. Light denim wrap shorts ($220): No question, these are well worth a few extra visits to the gym this spring/summer.
Refinery29 Discount:
We're happy to help you banish the winter wardrobe blues, so we're giving you 24 hours to score 20% off all Lyell items on refinery29shops.com, (enter code lyell20 at check out) and at at the Lyell Boutique.
173 Elizabeth Street (at Spring Street); 212-966-8484
lyellnyc.com
R29 GIVEAWAY:
We're giving you a chance to make your very own Lolita moment for free! One lucky reader will score the Angora stripe knit vest in teal—just comment on this link with your favorite seduction story or first crush moment—we'll pick the lucky reader tomorrow!
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