Get Scentual At Fresh’s Newly Renovated Flagship Store!

Since the '90s, Fresh stores have supplied New Yorkers with chic, clean, easy-to-love beauty products, and while maintaining their respected reputation, the brand's spiced things up with a renovation of their Union Square flagship store. We must say, it's a welcomed improvement. Not only has the store gotten a beautiful, rustic, old-world appearance with serious attention to detail, like the stunning antique basin that serves as a communal sink, but they've also introduced their "Sensorial Bar." The bar plays host to discontinued fragrances conveniently available "on tap" and, for those of us who change fragrances as frequently as our shoes, you'll be happy to know that the scents will rotate regularly. And with no one to cut you off when you've had a bit too much fun with the fragrances, this is the perfect beauty bar for getting a little punch drunk.