British brand Illamsasqua launches the first of three short films today starring buzz-worthy British actress Vicky McClure called "Poem." Staying true to the brand's constant muse of 1920's Berlin and their role as champions of free rein makeup experimentation, they up the makeup video ante, dramatically transforming McClure's look with super-intense, super-pigmented lips and eyes. Though it might be too intense for everyday makeup, we love this as an in-your-face look for evening. (Illamsasqua)
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