Is Bright, Weirdly Placed Blush Becoming A Makeup Trend?

With rosy cheeks popping up everywhere lately, blush is definitely back. And while this season's rouged look has gone bright with corals and fuchsia pinks taking over the market, it still remains pretty natural, staying on the apples of the cheeks for a youthful, flattering glow. But recently, we've noticed bright-pink blush straying from the norm and making moves to the lower cheeks, like at Marc Jacobs fall '11, or traveling up toward the temples, like at Chloë Sevigny for Opening Ceremony resort. Sure, the pros typically caution against over-application or deviating from the apples, but this shift in flush could be a new way to up your summer blush game. Or, should it just be labeled as blush-gone-crazy?