Joe Fresh Goes Neon With ‘Miami Vice’ Inspiration

Leave it up to enormously cool Ellen Von Unwerth (remember those super sultry and scandalous Guess ads for Claudia Schiffer?) to present a corporate Canadian brand in the most flirtatious, fun, and fashion-forward way possible.

In a new Joe Fresh collaboration, Von Unwerth channels Miami Vice with a feminine twist for a short film titled "Miami Vixens". In the video, a seemingly innocent lady duo befriends a fellow vacationer at an old Miami motel, only to end up robbing him of all his sartorial necessities, and then highjacking his car in what unfolds as the sexiest low-profile missions ever to grace the fashion advertising world. Apart from the girls’ mischievous nature, the film certainly adds spunk to the brand’s image, as the clothes (and the gorgeous Miami backdrop), play a noticeable and integral part to the film’s quirky character through stylistic touches — think color-blocking, bold prints, and oversized accessories. We wouldn’t expect anything less from Von Unwerth, and we are flattered that Magic City made the cut. Now, if we could only figure out how to look THAT cool when hosting our next pool party...