Tell us a bit about the vision for Lila Mae.
"We started out wanting to make it cool and chic to be eco-savvy, while also building a business that proactively helped rejuvenate the U.S. economy. For us, it’s about patriotism without being nationalistic or exclusionary. Most importantly, to make conscious consumption fun! No guilt, no remorse, no political agenda — something we can all agree on."
How did you transition into the e-commerce world after working in international affairs and sustainable development?
"Hard to believe, even for me! Over the years, I grew increasingly frustrated at the difficulty of finding products that were safe enough for me to consume or surround myself with. Shopping for food or other products started to be stressful for me, and I hated that feeling. I couldn't believe how hard it was to find anything made close to home that was also eco-friendly — not to mention that most of the environmentally sound products available were not really the sort of thing I could get away with wearing in the C suite. My business partner, Heather, found many of the amazing vendors and products we started with. And the rest, as they say, is history."
What's your favorite part of your job?
"Meeting so many incredible people, from vendors and customers to partners and other business owners. I thought I had it made in the corporate world — never a dull moment, especially when you work overseas. But rediscovering treasures in our own backyard has been really special."
What are some of your favorite products on the site right now?
"Such a tough call! I love the e ko logic cuff and collar, although I gave my set away recently. It's so cozy and fab, it has been hard to resist sharing with my girls!
What's the biggest challenge involved with sourcing and selling sustainable products?
"Finding products that are both eco-friendly and made in the USA has been tough. A lot of vendors are having a hard time surviving and producing goods in mass at a price point the market can absorb...but change is coming. It is also a challenge to find clothes that are both haute and sustainable. Stay tuned on that front. Margaret Lilly of Lilly's Closet and I have some ideas up our sleeves."
Tell us about your dream day in D.C. — with no time or space limitations, how would you spend 24 hours in Washington?
"Car service (it’s my dream day, right?) picks me up just before daybreak so I can catch the sunrise over the U.S. Institute of Peace and Lincoln Memorial while driving over the bridge. Whisks me away to Hot Yoga DC in Tenleytown for a steamy morning yoga session with owner Ashley Pehrson. Then head directly to Puree in Bethesda for some green juice and a wheatgrass shot or two. (I know it’s a bit outside the District, but some things are worth the extra miles!) From there, I head to Ohana Wellness for a massage and maybe acupuncture from the superb Saya Barkdoll and crew. Go to Denise Sharpe for a wash and blowout, since my hair will undoubtedly need some fixing up.