Amazon’s Favorite Collagen-Infused Moisturizer Is 38% Off

Super-Sale Alert: The Nature Theory Face Moisturizer Collagen Cream featured in this story is 38% off for the Prime Early Access Event! For more insider information on Amazon's 48-hour event, consult our Shopping team's curated guides to the deals that matter here.

Amazon's beauty assortment is home to drugstore brands, luxury labels, and everything in between. And while budget buys like Essence's Lash Princess mascara unsurprisingly is a top-carted viral beauty gem, there are other diamonds in the rough; namely, this collagen-infused moisturizer by Nature Theory (previously known as Maryann Organics).

While the packaging is rather unassuming, the stuff inside has won a legion of dewy-skinned customers, including Most Wanted’s very own fashion whisperer, who previously included it in a recent roundup of our team’s best products under $100. The moisturizer contains a trifecta of skin-plumping ingredients that includes collagen, a hyaluronic acid complex, and vitamin E.

A number of reviewers remarked on the speedy pace at which the moisturizer works, sometimes delivering noticeable results in a matter of days. "[I] have only been using this product for a few days but already it's out-performing every other facial moisturizer and serum I've used in the past," writes one gleeful reviewer. "My face is already clearer, more radiant, and my skin feels tighter with lines less prominent. I never thought my skin could look like this." Reviewer Kris claimed that she “used it twice a day for two days, and ... already can see a difference in the lines around my eyes.” Bri wrote that after a week of using the elixir, “it feels like I have a new face.”

Customers also enjoyed the cream’s light hand — the weight, texture, and fragrance were composed at the perfect, non-invasive pitch. “I have always used moisturizers and tell everyone to moisturize, moisturize, moisturize,” wrote Rhonie. “This product is lightweight, not greasy, and doesn't have an overbearing fragrance.” A reviewer named Mary wrote: “I love that I can put it on and not feel like my skin is caked in lotion. I need to use a little more with my skin being drier in the winter time, but this will be perfect for the warmer months of the year.”

Glowing reviews aside, no product is perfect; certain customers mentioned that it was intense for sensitive skin (related note: bad batches happen!) or that it was more suitable for night-time use only. Our rule of thumb whenever you're trying a new product: Pay close attention to how your skin responds, and stop use if you notice irritation. Keeping all this in mind, if you're looking for a budget-friendly alternative to (too) pricey skin care, consider trying this internet-fave formula.