The easiest way to make a sartorial statement is to wear a bold, look-at-me hue. And this week, we teamed up with Cotton to create three way-cool red outfits.

The trick is in unexpected styling, such as layering a printed, menswear-inspired jacket over a Canadian tuxedo and tying a cozy cotton flannel around your waist. Watch the video to see how New York editor Annie Georgia Greenberg styles the shade into three so-chic outfits that'll have everyone talking about the lady in red.