Santa Maria Novella’s Baby Line Speeds Up Our Biological Clocks

Whether you have a tiny tot of your own, are expecting, or are simply in that phase of "all my friends on Facebook have babies," you're probably aware of the intoxicating power of clean-baby smell — it's right up there with fresh laundry, just-cut grass, and homemade chocolate chip cookies in terms of powerful olfactory experiences. Which is why we were pleasantly surprised to discover that Santa Maria Novella, our go-to perfumery, just launched a grooming line for babies.

The collection comprises a mild cleanser, protective cream, and shampoos and scented creams tailor-made for boys and girls, and it's basically the best gift you could bestow on a new mom or an expectant BFF. Free of parabens, allergens, and alcohol, the products are laden with coconut, olive, and sweet almond oils, as well as essences of ylang ylang, rose, and mallow. Yep — you just scored the title of Best Godmother for life.