Lip Dew

A clever homage to Jamie Genevieve's name, VIEVE means 'full of life'. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. First earning our adoration with a capsule collection of lipsticks and shadows, she's since welcomed an Italy-inspired blush (bellissimo!) and now a lip-loving elixir that's set to cast a luminous sheen. Without further a-dew, allow us to introduce you to the Lip Dew...