What makes Glossier truly compelling isn't just the millennial-pink packaging (anyone can do that) or the celebrity fan base (significantly harder to land, but still manageable), or even the hordes of cool girls who espouse the virtues of each product at near-dissertation length.
What sets Glossier apart is the fact that it isn't just a beauty brand — it's a lifestyle. One that we take part in so much that we decided to create an entire R29 shop featuring all of our editors' favorite products. These are products we not only tested for our site, but actually use on the daily.
Click the "details" on each product to read our beauty editors' firsthand take.