We're all familiar with the concept of Tom shoes, which lets you donate a pair of slip-ons to a child in need whenever you cop one for yourself—a fantastically great idea that should be—and is—being translated to other important goods. Sir Richard's is entering the condom frontier with their version of philanthropic sexy-timing. For each condom you buy ($13 for a 12-pack at Fred Segal, Paul Smith, Whole Foods, Viceroy Hotels, and online), they donate one to a person in need in developing countries. And coming in punch plaid designs (Pleasure Dots, Ultra Thin, Extra Large, Classic Ribbed, and a 3-Pack grab-bag), placing a box of their vegan-friendly, 100% natural latex condoms on the register is more of a proud statement instead of a sheepish act. As their tagline says, "Doing good never felt better." Now, go forth and fornicate!
AdvertisementADVERTISEMENT