Without a doubt, fall makeup is having a cat-inspired moment (think cat-eye makeup on the runway, MAC's cat-themed collection, etc.). So when this panther-shaped mascara came our way, we chalked it up to being a jump on the cat-power bandwagon. Studio Beauty Mix at Fred Segal founder Robin Coe-Hutshing and partner Nicole Ostoya are behind the feline fix, and the mascara is her brand Ultraflesh's first launch. Coe-Hutshing is a well-known beauty product guru, creating lines like Memoire Liquide perfume, Burn candles, Soft Corp body line, and her Santa Monica boutique is the one-stop-shop for LA beauty junkies. Knowing this brings the panther mascara—and it's claim to provide the blackest, most-defined lashes, ever—firmly into front-runner-category in the race for the ultimate mascara. Me-ow!
Ultraflesh Panther Mascara, $26, available at Sephora (Available in-store October 1)