The fashion trailblazer parlayed her platform into a movement with the 15 Percent Pledge to dedicate shelf space to Black-owned businesses across industries.

By challenging brands and corporations to #PullUpOrShutUp, the Uoma Beauty founder sparked a conversation in the name of lasting change.

With a directory of more than 800 and counting, Color May Vary is the definitive guide to Black-owned beauty brands, and celebrity makeup artist Loiz is at its helm.

The hard-working hyperpigmentation and sensitive-skin treatments you wish you had in high school — scientifically proven to be effective and adorable.

This Britain-born brand’s name means “to cocoon oneself” in the Nigerian dialect of Ebira; in this context, it’s synonymous with luxurious textures and high-quality ingredients.

Expert esthetician Lesley Thornton crafts formulas as chic and transparent as the brown glass bottles they come in.

At the start of the pandemic, the Detroit hair stylist dreamed of creating a virtual safe space for Black girls that never learned how to braid — and did exactly that.

She’s not lying when she calls herself Hair MacGyver: The pro behind Zoë Kravitz, Janelle Monáe, and Solange can do editorial, sculptural, and everything in between.

Kerry Washington’s go-to artist has been working with the A-lister for almost two decades, consistently turning out fresh red-carpet looks we can’t stop double-tapping.

Don’t sweat it: Whether you’re going natural or rocking a set of protective braids, this new line wants you to get active without worrying about your hair.

A little of this rich whipped butter goes a long way to add glossy shine and definition to twist-outs, braid-outs, and beyond.

Two women scientists spent four years perfecting one does-it-all oil, so you can have soft, healthy hair and help support the female farmers who harvest the formula’s five ingredients.

Between the curated selection of artisan-led brands and focus on emerging indie companies, this one-stop shop is more than e-commerce — it’s a cultural experience.

By advocating for education, sustainability, and accessibility, not just spending money, founder Jazmin Alvarez proves that good-for-you beauty is for everyone.

All of the items in this shop are made by Black creators and chosen by Black health experts, working to break the cycle of harmful chemicals disproportionately affecting the community.

With graphic lines, shocks of neon, and unexpected details, Thomas creates the kind of modern art you won’t find at Sotheby’s.

Vibrant and imaginative, Quiquine has mastered the juxtaposition of natural-looking skin with lived-in color on the eyes and lips.

There’s a reason Cleo Wade and Elaine Welteroth keep Wright on speed dial (or we imagine they do): She makes every client look like the best version of themselves.

The world needs more dermatologists like Dr. Robinson: brilliant, talented, social media-savvy, and Black.

Winnie Harlow, Zendaya, and Jasmine Tookes all trust the skin expert and her luxurious NYC spa with their faces, so it’s safe to say she knows a thing or two.

The internet’s favorite esthetician is also the only esthetician Barack Obama follows on Twitter. Need we say more?