When Is Amazon Prime Big Deal Days 2024? Everything You Need To Know

Amazon’s Prime Big Deal Days is on its final stretch, and if you haven't already seen (and shopped) for yourself, the deals are capital “M” major. 

Right now, you can shop steep discounts on everything from editor-approved neck massagers to your favorite makeup remover to designer denim. (In addition to fashion and beauty, Prime Day is also a great time to upgrade your tech devices, WFH furniture, and other big-ticket items.) If you want to get a head start on holiday shopping — or avoid the Black Friday madness — this is your time to shine.

Keep reading for everything you need to know to shop the fall sale like a total pro — i.e., like an R29 shopping editor. And don't forget to check back in on our Amazon Prime deals landing page for up-to-date discounts and alternative sales to shop as the shopping event gets underway.

Prime Day started out as a one-day sale in 2015 to mark Amazon’s 20th anniversary, and has now become a full 48-hour shopping event. It’s grown into its own shopping holiday, on par with Boxing Day and Black Friday. Prime Day itself has changed a bit over the past nine years, but what you can always expect are daily and hourly deals on a massive selection of the site's best-selling items, both from in-house brands as well as familiar names in fashion, beauty, and more. 

Prime Day 2024 will take place on October 8 and 9. Watch this space to discover which products you need to snag ASAP and how you can access the sale.

As with previous Prime Days, products across beauty, fashion, home, tech, and more will be on sale this week as part of the event. While you wait for the deals to begin, you can shop early discounts on everyday essentials, home tech, and more. 

There’s no way around it: You have to be an Amazon Prime member to access these discounts. Set deal alerts based on your shopping and search history for personalized recommendations through the Amazon app. (Alexa can also help you in this department.)

As mentioned above, if you’re unsure about the benefits of joining Amazon Prime but don’t want to miss out on Prime Day, you can sign up for a free (!) 30-day trial. (This is kind of the perfect time to work the system, but, if you love the benefits, you can keep your membership after the trial period for $14.99 a month.) In addition to the marquee benefits of free lightning-fast shipping and hours of entertainment via Prime Video, there are lesser-known conveniences, like discounts from Amazon Pharmacy, early access to blink-and-you’ll-miss-them Lightning Deals, and ad-free music and podcasts with Amazon Music.

If you decide you like the Prime lifestyle and want to keep your access to everything Amazon has to offer, there are two ways to get an ongoing discount on your Prime membership. College students are eligible for a six-month free trial followed by a $7.49 monthly fee for Prime, which is 50% off the regular monthly price. In addition, if you receive government benefits in the form of SNAP, WIC, or other EBT programs, you can get Prime perks for a discounted $6.99 per month.

Amazon has done such a thorough job of creating a frenzy around Prime Day that almost every other big-box retailer under the sun (Best Buy, Target, Walmart, even eBay) is likely to run some sort of alternative sale around then. All's fair in love and shopping, right? 

Amazon kicked off the Big Deal Days festivities early with plenty of already-shoppable discounts, but you can now enjoy full, unfettered access to all deals as of today. Shop our current faves below.