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You’ve watched all the trailers, you’ve giggled at the charming cast interviews, you’ve practiced “Defying Gravity” in the mirror — you’re ready to hop on the train to Oz. There’s perhaps one more thing you can do to prep, though: Shop one of the many, many excellent Elphaba and Glinda-themed fashion collaborations in celebration of Wicked's release in theaters.
Inspired by the leading witches played by Cynthia Erivo and Ariana Grande, these fashion-forward Wicked collections are worth ogling over, whether you’re in the market for a classic logo T-shirt or are looking for dazzling shoes, bags, and jewelry that look like they could be costumes in the movie. And whether you wear them around the house or to the theater (or scoop them up for holiday gifting), we promise that these limited-edition products from brands like H&M and Béis are “gonna be popular.”
We’ve rounded up the best Wicked collaborations on the market (as well as two whimsical Wizard of Oz collections) ahead of the film's debut.
Inspired by the leading witches played by Cynthia Erivo and Ariana Grande, these fashion-forward Wicked collections are worth ogling over, whether you’re in the market for a classic logo T-shirt or are looking for dazzling shoes, bags, and jewelry that look like they could be costumes in the movie. And whether you wear them around the house or to the theater (or scoop them up for holiday gifting), we promise that these limited-edition products from brands like H&M and Béis are “gonna be popular.”
We’ve rounded up the best Wicked collaborations on the market (as well as two whimsical Wizard of Oz collections) ahead of the film's debut.
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Stoney Clover Lane x Wicked
Tote around your love for Wicked with one of Stoney Clover’s new bags and pouches. The collection includes pink and green belt bags, multi-use pouches, makeup bags, an adorable mini tote, and tons of patches (including a customizable one) to personalize each style.
Lingua Franca x Wicked
This Wicked collaboration is Ariana Grande-approved: The singer and actor recently wore Lingua Franca’s Defy Gravity sweatshirt. The brand, known for its embroidered clothing and cashmere sweaters, has released several new and archival styles with phrases and symbols from the movie, from charming sweatshirts to sheer tops and feather pants.
Aqua x Wicked
In addition to visiting the Wicked holiday windows at Bloomingdale’s in NYC this winter, you should also check out the styles from the retailer’s private brand, Aqua, inspired by the film to wear to holiday parties. This collaboration is more elevated, offering several pieces that we could actually see Elphaba or Glinda wearing. In addition to party dresses and accessories, there’s also a mix of sweaters and lounge separates.
Fossil x The Wizard of Oz
To celebrate the film’s 85th anniversary, Fossil released a watch and accessory collection inspired by the Wizard of Oz. The brand’s bestselling Raquel Watch has been reimagined through the lenses of Dorothy, The Wicked Witch, and Glinda The Good Witch. Each features illustrated faces, and glittery leather straps, and comes packaged in emerald green cases. If you aren’t looking for a new watch at the moment, there are also sequined pouches and a charm bracelet to peruse.
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Roots x Wicked
Canadian brand Roots has released a luxe loungewear and accessory collection for adults and children. From unisex matching sweatsuit separates featuring the brand’s logo and slogan, “Equality & Integrity,” to an Emerald City graphic cardigan, this collection is totally Wicked-ified. It also includes extra-luxe styles, including a varsity jacket ($1,198) and duffle bag ($998).
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Vera Bradley x Wicked
Enchanting and opulent, Vera Bradley’s Wicked collaboration is split up into the rosy Glinda Collection and hypnotic Elphaba Collection. The 35-piece assortment includes travel bags and accessories, handbags, apparel, and home décor in whimsical patterns inspired by the Emerald City and its characters. Shop for a weekender, jewelry pouch, silk scarf, and matching umbrella for your travels, or slip into a robe and slippers with a throw blanket and printed tumbler for cozy days in.
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Aldo x Wicked
Step into the Land of Oz… in spellbinding heels! Aldo’s Wicked collaboration is full of bewitching shoes, handbags, jewelry, and more accessories, like hair bows and sunglasses. Choose whether you want to channel Elphaba or Glinda in emerald green and black or head-to-toe bubblegum pink and white. (Don’t worry: Both are dripping in crystals, pearls, and gold charms.) There are even men's shoes and a unique advent calendar. The collection is also Ariana Grande-approved — she wore custom Aldo pumps inspired by the collaboration on Saturday Night Live.
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Forever 21 x Wicked
Want to cop all your Wicked merch in one place? Then you may want to shop Forever 21’s new collection of 80+ styles across womenswear, menswear, childrenswear, accessories, and beauty products inspired by the film. Full of statement pleats, lace, organza, rosettes, and embellishments, the texture-forward pieces draw inspiration from Wicked’s costumes and aesthetic. And get excited because the brand’s previously sold-out Elphaba and Glinda jersey dresses have been restocked in standard and plus sizes.
Shop full Wicked x Forever 21 collaboration
Bombas x Wicked
Keep your toes warm (and stylish) this fall with Bombas socks in Wicked-ified designs. Get yourself individual pairs of striped and sparkling ankle, crew, or calf socks, or consider gifting four-style packs to your besties for the holidays. The brand’s do-good mission also extends to this collection: Just as Wicked is “a story that shows us the power of inclusion, and what’s possible when people connect and stick together,” the brand vows to donate a pair of socks to organizations like Miracle Messages, Neighborhood Coalition for Shelter, and River Fund for every pair purchased, per a press release.
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Target x Wicked
What happens when you put Wicked costume designer Paul Tazewell and beloved retailer Target together? Well, you get magic (at an affordable price point). In a video, Tazewell said he wanted to create contrasting pieces that could complement each other, incorporating “grounded” textured knits to represent Elphaba and “airborne” sheer fabrics for Glinda. The adult and kids collection includes cozy season staples like sweatsuits, slippers, and blankets.
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Crocs x Wicked
After last summer’s wildly popular Barbie x Crocs collaboration, the foam footwear brand is back with quirky Wicked styles. Channel Elphaba in the brand’s classic clogs with a metallic green upper, patterned sole, and textured heel strap. Alternatively, you can reinterpret Glinda’s style in pink platform clogs with a glimmering patterned upper and 3-D bubble sole. Each style comes with six themed Jibbitz charms. (You can also purchase a separate Wicked charm pack to clip onto the Crocs already in your closet, or add onto these new specialty shoes.)
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Cambridge Satchel x Wicked
If you’re looking to sport a style from the actual film, you’ll be delighted to know that British heritage brand Cambridge Satchel has a bag and accessory collection that includes the pink Binocular Bag that Grande as Glinda is seen wearing in the trailer. There are several leather, velvet, and glitter-finish handbags, pouches, and charms that take inspiration from Glinda, Elphaba, Shiz University, and the Grimmerie spell book. Whether you reach for a jet black messenger or a green-and-pink colorblocked crossbody, any of these styles will transport you into the world of Wicked.
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H&M x Wicked
Another brand that knows a thing or two about creating lust-worthy collaborations is H&M. The R29 reader-favorite retailer recently dropped a whimsical Wicked capsule that includes pieces you can wear to the theater, as well as styles that Glinda or Elphaba may don themselves. While many of the accessories and beauty products have sold out, you can still wave your wand (read: credit card) to graphic T-shirts and an edgy asymmetrical dress.
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Foster Grant x Wicked
Seeing through rose-colored glasses never looked so good. Throw on a pair of spellbinding sunnies from Foster Grant’s eight-piece Wicked collection. The playful frames feature whimsical details (i.e. green lenses and butterfly motifs) and quirky names (i.e. Not Your Basic Witch and Ozmopolitan). Whether you desire a chunky green-and-black Elphaba-inspired style or a dainty pink Glinda-inspired design, it’ll be hard to pass up on these $40 frames.
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Marc Jacobs x Wizard of Oz
While this isn’t a Wicked fashion collection, we couldn’t help but shine a light on the new Wizard of Oz collaboration from Marc Jacobs, inspired by the 1939 film. It features twists on the brand’s signature styles, like The Tote Bag with several movie-scene prints and Kiki boots in ruby red slipper iteration. The nostalgic collection also includes limited-edition apparel and jewelry.
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Lele Sadoughi x Wicked
While most brands have collaborated with Wicked the movie, accessory brand Lele Sadoughi worked with the Broadway musical in honor of its 21st anniversary. The 12-piece collection is inspired by Glinda and Elphaba’s iconic styles, featuring statement headbands, bedazzled hair bows, and wand-inspired earrings. The pink-striped organza headband is even crafted from the same fabric used in Glinda’s on-stage dress, which any theater kid could cry over.
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Gap x Wicked
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Few do a collaboration as well as Gap, so we aren’t surprised that the retailer released a Wicked collection. It predominantly features childrenswear and accessories in the film’s signature pink, green, and black colorways. However, adults can shop Glinda and Elphaba hoodies.
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Béis x Wicked
Although Elphaba and Glinda take to the skies in brooms and bubbles, you can still fly in style… with stunning luggage. Béis has a (nearly sold out) Wicked luggage collab that sees the brand’s best-selling hard suitcases, weekender bags, totes, and toiletry bags rendered in limited-edition pinks, sold-out greens, plus magical ombré. You can also look forward to the new green small carry-on roller releasing on December 4, just in time for holiday travel.
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Camilla x Wicked
If you want to embrace the fantastical imagery of the Land of Oz, you’ll want to shop Australian brand Camilla’s whimsical collaboration. The luxurious 85-piece collection across womenswear, menswear, childrenswear, and accessories comes in three new statement prints: Defy Gravity (inspired by Elphaba and Emerald City), Totally OZmopolitan (inspired by Glinda), and Munchkinland. “Our journey to the vibrant world of Oz is a visual feast,” said designer Camilla Franks, in a press release.
Shop full Wicked x Camilla collaboration
Claire's x Wicked
Get into the spirit of the much-anticipated film with cutesy costume jewelry and accessories from Claire’s. The brand’s new Wicked merchandise includes necklaces, earrings, scrunchies, and pin packs that you can wear together or split with your bestie. There are also several bow clips, a charm keychain, and on-theme stationery.
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Eugenia Kim x Wicked
You may not want to walk around in a witch hat like Elphaba, but you can still sport Wicked-inspired headwear this fall and winter. Eugenia Kim released elevated hats, headpieces, and cool-weather accessories like scarves and fingerless gloves inspired by the film. To channel either Elphaba or Glinda, pick between sultry dark green or sweet light pink beanies, berets, wide-brim hats, and headbands. Many styles even include gold and silver Oz logo plates.
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Aerie x Wicked
Aerie’s Wicked capsule was one of the first collaborations to drop, which means many styles have been selling out. But you can still feel cute and cozy in several of the collection’s logo sweatshirts, sweatpants, T-shirts, and crew socks. Lounge around your home in style bubble-printed boxer shorts and oversized tees.
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Rebecca Minkoff x Wicked
Before running to the theater, you’ll want to grab one of Rebecca Minkoff’s Wicked handbags. The designer released two special-edition styles, inspired by Elphaba and Glinda, each as enchanting as the other. While the crystal-adorned pink mini bag has since sold out, you can still channel Elphaba with a gold-studded leather shoulder bag. “This collaboration allowed us to merge fashion with a narrative that celebrates individuality, friendship, and the strong female leads that are Elphaba and Glinda,” Minkoff said, in a press release.
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Sydney Evan x Wicked
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Perhaps the most extravagant collaboration on this list, this elegant and enchanting 100-piece jewelry collection is for real Wicked fanatics. Sydney Evans’ new fine jewelry capsule collection includes styles with price points as high as $31k, but you can also find majestical 14k gold-and-gemstone charms starting at $265.
Shop full Wicked x Sydney Evans collaboration
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