Because your skin is a big, smelly, dirty organ.
It produces a ton of oil, sweat, and about one million dead cells a day in an effort to regulate temperature and keep bad stuff out and good stuff in. But, all of these secretions can plug and expand your follicles (also known as open, large pores and blackheads), making you feel greasy and slick (and your foundation disappear by lunch). And, if you have a family history of acne, the skin’s natural sebum provides the ultimate feast for bacteria, resulting in pustules, papules, and, at worst, cysts. In addition to this natural activity, we pile on sunscreen and 24-hour makeup that’s designed to stick, and we live in a grimy, toxic world. Feeling dirty yet?
Because Batman needs Robin.
Your skin is part of your immune system, and it protects you better than Daniel Craig in enemy territory, fending off relentless attacks by bad guys like smoke, sun, cheap ingredients in products, junky food, booze, stress, bacteria, and a host of other stealth chemicals. It renews itself and heals cuts and scratches, yet most people pay more attention to their split ends and gel-encased nails (which, by the way, are dead keratin protein tissue). However, all this superhero activity slows down as we age — or the crazier your lifestyle — resulting in wrinkles, lines, saggy jawlines, brown spots, dryness, sensitivity, and inflammation.
Because you need to stop wasting your time and money.
The majority of the population doesn’t understand their skin type and condition or how to take care of it, and that’s because it’s a moving target; it can (literally) change with the weather and your emotions. Add onto that the gazillions of products that are available, via a scan or click. As shoppers, we’ll self-diagnose and select what gets five stars, what our BFF likes, or what’s on today’s flash sale site. No wonder you don’t see results and end up abandoning that $50 cream and moving onto the next shiny new thing! I’m flabbergasted by what people tell me they use, and even more floored when they show me how they use it.