What Does Working Out With Terry Richardson Look Like? Equinox Shows Us

If you're avoiding gyms right now because of the Resolution Rush, maybe Equinox can convince you to step back on the eliptical, with a little help from Terry Richardson. In honor of New Year's weight-loss resolutions, they've released a new ad campaign that features moments "made possible by an Equinox-powered body" like holding old trophies, squatting down to adjust a kid's tie, riding your motorcycle shirtless, and engaging in a little hanky panky in Dad's study.

Featuring ladies who look like the heaviest thing they've ever lifted was a full glass of Champagne, alongside guys with Teengage Mutant Ninja Turtle abs, the ads forgo the white studio shots Terry usually prefers, in favor of a decadent, Old-Money mansion complete with French bulldogs, leather-bound books, and (of course) a Jag. Click through for the full lineup of ads. Hey — the "moments" might not convince you, but those washboard abs might.