Guilt-Free, Good-Looking Jeans: 12 Sustainable Denim Brands

Fashion icon Diana Vreeland once said: "Blue jeans are the most beautiful things since the gondola." You don't need to be a renowned magazine editor — or an expert in flat-bottomed boats, for that matter — to recognise the truth in this statement. Denim is timeless. It's easy to style with any fashion essential and even easier to wear (especially the baggy kind). Dress it up or dress it down, denim comes with options, which is why, like Paris, jeans are always a good idea.

With statistics proving that denim can be one of the most environmentally damaging fabrics in our wardrobe, it's important to make sure that the jeans we're jumping into are as planet-friendly as possible. How do we do that, you ask? By buying from brands that put sustainability at the core of their production processes, including avoiding the use of hazardous chemicals and putting a stop to wastewater practices.

That might sound like a big ask in the age of fast, disposable fashion but there are plenty of companies implementing the technology and initiatives to create green denim. From indie labels like E.L.V Denim to industry titans like Levi's, there's a pair of Earth-friendly jeans to suit every shopper and every price point.

To discover the 12 best denim brands creating fashion-forward, eco-conscious jeans, click through the slideshow ahead...