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From the start of the coronavirus pandemic, spending habits took a sharp left turn. With people spending more time on devices than usual, boredom and stress fuelled excessive online expenditure.
According to the latest data, 61% of British consumers admitted to shopping more online during the pandemic, with 89% saying they will likely continue to shop online at the same level moving forwards. Sales figures from e-commerce sites like ASOS confirmed this sentiment, with the e-tailer quadrupling its profits since the pandemic began.Â
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This explosion in online shopping has made it more important than ever before the pieces we are picking out are kind to the planet. While many of us made the move towards responsible loungewear in the last 18 months, as we head into winter, the next big item on our winter wish list is eco-friendly knitwear.
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This explosion in online shopping has made it more important than ever before the pieces we are picking out are kind to the planet. While many of us made the move towards responsible loungewear in the last 18 months, as we head into winter, the next big item on our winter wish list is eco-friendly knitwear.
While knitted garments are often made of plastic-based materials like nylon and acrylic, there are plenty of sustainable alternatives available on the market right now. When it comes to shopping for sustainable knitwear, one of the best courses of action you can take is buying pieces made entirely from one material, like 100% wool, so that the garment can be recycled further down the line.
You could also give an old knitted item a second lease of life by shopping vintage or keep things made for purpose by shopping with small-batch companies. Or you could shop cruelty-free knits by looking for pieces made from materials like organic cotton and Econyl. Whichever way you want to shop sustainably this winter, we’ve got you covered with a selection of the cosiest sustainable knits online right now.
Click through the slideshow ahead to shop our favourite styles...
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