Experts Predict These 10 Perfumes Will Go Viral In 2024

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Designed by Kristine Romano.

No other beauty product can stir up emotion quite like a perfume. It’s hard to picture shedding tears over a piece of makeup — well, except when a mascara formula disagrees with your eyes — but just one whiff of a scent can bring back a flood of memories that hits you right in the feels. (Case in point: Phlur’s Missing Person, the breakout scent that was everywhere last year.)

TikTok in particular is a treasure trove of olfactory discoveries. A viral social media endorsement can turn a perfume into a hot-ticket item overnight. Think Maison Francis Kurkdjian Baccarat Rouge 540 and Kayali Vanilla Royale. To help you stay ahead of the curve, we polled our favourite fragrance industry experts and beauty editors on which perfumes are poised for their big moment in the spotlight. Read ahead for 10 scents that are about to take over your TikTok.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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