Now, THIS Is How We Like To Celebrate The Start Of Fashion Week

Rejoice (or tremble in fear—up to you, really). London Fashion Week is finally here. And what better way to celebrate than by looking at pictures of the It Brits we know and love, wearing the designer labels that put this capital on the fashion map!

And that is exactly what we get to do with Alexa Chung, Poppy Delevingne, and Laura Bailey courtesy of Net-a-porter’s The Edit. The London style icons and British Fashion Council ambassadors are the online magazine’s latest cover stars.

Turns out, the women are passionate about British fashion in their own ways. For Alexa, it’s the Henry Holland and Simone Rocha’s show that she is most looking forward to attending. And Laura can’t get enough of wearing London labels — Stella McCartney denim for day and Jonathan Saunders at night. Meanwhile, Poppy craves anything by Zoe Jordan. And us? Well, you'll have to wait and read all of our exclusive London Fashion Week coverage, right here. Stay tuned!