Romeo Beckham Helps Sell Out Burberry’s $35,000 Peacock Trench

We bet Suri Cruise has been scheming to overthrow Romeo Beckham's mantle of best dressed celeb scion for quite a while now, so we're guessing her burn book is going to be on overdrive thanks to little Becks' latest ad campaign for Burberry. While you've already peeped the 10-year-old modeling the brand's fashion-forward pieces, the recent shots are way more avant-garde than anything even mum and dad would sport — look for Romeo rocking that famous Prorsum metallic bomber, voguing with a mirrored shirt, and, but of course, clutching a pair of translucent purses (oh, and don't forget to check out those sandals!).

Like previous installments, Romeo — wearing clothing meant for adult consumption — is cheekily posing with models way out of his age range, including one standout shot of the lad with his arm around It Brit model Edie Campbell, who's decked out in an insanely amazing trench made out of peacock feathers. Apparently, the pint-sized strategy is working — the coat, which retails for a cool $35,000, is sold out in most sizes on Burberry's e-commerce site. Maybe Suri is frantically buying 'em in bulk?